Press: It's No News that We're No. 1 in the Undergarment Industry. But If You Really Need Proof…

New York Weddings
Ask the Experts: "The Bra Lady" Summer 2012

Q: Which dress cuts are the hardest to find underwear for? Read Lori's ANSWER!

Glamour Magazine
Fashion: Dress Your Body—"Help Me Find A Bra That Fits!" February 2006

Nothing gives an instant body makeover like wearing the right (bra)… See how Lori does it!

Clinton Chronicle
"Bra*Tenders—An Uplifting Experience," Volume 12, No. 1, January 2006

An enterprising Hell's Kitchen couple, Lori and Alan Kaplan own and operate a venture called Bra*Tenders… Read full article

Us Weekly
"From A to Double-D" December 19, 2005
The Average U.S. woman's cup size is 36-C. How do the stars stack up?
Hollywood's bra expert Lori Kaplan makes an estimate

Whom do the stars call to make their busts look their best? Lori Kaplan, whose NYC-based Bra*Tenders assists on wardrobe and fittings for films like The Producers and The Stepford Wives and TV shows like The View and As the World Turns. She has even done private consultations for celebs like Kate Winslet! (Psst, she's a 36-B.) See the entire feature!

AmaZe magazine
"Tending Bra" by Wickham Boyle, Winter 2005

Perhaps other big breasted women, born that way not enhanced by surgery, walk down the street with confidence and relish the ogling eyes and cat calls; not I. I have always felt I didn't want to be as conspicuous as the 38 DD's project. I wanted to be a little more undercover and perhaps have my stunning personality, sharp wit or intellect be my beacon, but for years it was my breasts…" Read full article (PDF)

Time Out New York
"Personal Shopper" Q&A with Lori Kaplan, September 29-October 5, 2005

Q: I have a larger-than-average chest—so large that most lingerie departments and boutiques don't carry anything in my size. And when they do, it always looks like something my grandmother would wear. Where can I find big bras that are sexy? Read Lori's ANSWER!

Jewel Magazine
Fashion Credit—Premiere Issue Fall 2005

Hosiery by Bra*Tenders… See magazine credit

Lori Kaplan quoted in Time Out New York, June 9-15, 2005

Underwear creates a lot of problems for brides. Before you commit to a dress, it's a good idea to try it on with the underpinnings it requires. Lingerie can make or break the look of a dress.… Read full article

Contours Magazine
"Bra-Tenders" by Katie Kretschmer, August 2004

From the beginning, Bra*Tenders' business grew by word of mouth. And actors and dancers sent in for fittings began returning for personal purchases. 'We carry bras in sizes from AA to JJ cups, and from 30 to 50 backs,' says Kaplan. 'Women are so thrilled to find what they want, in pretty styles that fit them, they tell their friends.' And because Kaplan only works by appointment, every customer gets the same attention and personalized service, whether it's a costume designer for a major Hollywood production or a small off-off-Broadway theater, a movie star, or simply a bride in need of a bra… Read full article

Teeze Magazine
Prefers European Quality, Summer Issue 2004

As a leading supplier of innerwear for television, film and Broadway productions, New York City-based Bra*Tenders relies on high end lingerie from companies such as… Read full article

Manhattan Plaza News
"Building a Foundation" by Miranda Crowell, March 2002

Lori and Alan Kaplan receive strange calls at all hours of the day. Sometimes the call starts with, 'Do you have any bartending openings?' or 'Do you do lapdances?' Or, more generally. 'What do you do up there?'… Read full article

Credit from Dirty Rotten Scoundrels PLAYBILL

Special thanks to Bra*Tenders for hosiery and undergarments. See it

Credit from Wicked PLAYBILL:

Undergarments and hosiery by Bra*Tenders… See it