There's only one thing Bra*Tenders co-owners Alan and Lori Kaplan have a bigger obsession with than bras, and that's the theater, baby! They dedicated the look and feel of Bra*Tenders to the fun and vivacious vibe of Broadway, hanging neon signs, production posters, and headshots of some of the biggest celebs in showbiz. The best part? There's always an abundance of free chocolate. Don't even question whether they know what women really want!