Nestled in a serene oasis above 9th avenue in Hell’s Kitchen, Bra Tenders has been supporting, sculpting, smoothing and shaping the heavenly bodies on Broadway stages for over three decades.  All the beneath the scenes wardrobe secrets, along with Bra Tenders five star, award winning personal service means that every woman can find foundation garments that fit and flatter her figure, and uplift her body and soul.  

Bra Tenders co-founder and owner, Lori Kaplan says, "It's our sincere vow to help you find the undergarments you need to look and feel your best—whether you're performing in a brand new show, getting married, doing a headstand in yoga, or simply walking down the street."

On the theatrical end, Lori says:  "Costume designers and wardrobe staffers help create the magic of live stage productions, and work under the pressure of deadlines, demanding actors, and tight budgets. Our job is to make their job easier. At Bra Tenders we take that very seriously.” 

Bra*Tenders knows what women need and want. Our mission is to empower women to look and feel beautiful and confident, and to love, accept and embrace their unique beauty.