We operate by appointment. When you get to the shop, you'll be paired with a professional fit specialist, who will first determine your proper bra size (most women come in wearing the wrong size bra). Then, we'll find you a foundation that feels good, supports your figure, and makes you look fabulous in your clothes!
Appointments ensure that each and every client gets the stellar service that has made Bra*Tenders so popular. No matter how big our staff, we simply cannot provide the proper service to the amount of people who'd like to browse or stop by the shop on a whim.
It's simple! Call 888-GET-A-BRA! Although you can sometimes get a same-day timeslot, we encourage all shoppers to make an appointment at least one week in advance. When you get to the shop, it'll be less hectic, and we'll be able to provide you with the kind and courteous treatment you deserve for calling ahead!
At Bra*Tenders, our fittings are free. However, our time is in great demand, so we only cater to serious customers who are undoubtedly in need of new bras. We take your credit card information when you call to schedule an appointment so that everybody's time is respected. You are only charged for the appointment if you don't show up.
We have a 24-hour cancellation policy if you need to reschedule. If you do not call at least 24 hours before your scheduled appointment, you will be charged a $100 No Show fee on your credit card (we take your card information when you schedule your appointment). Please note that after-hours and weekend appointments (those made by special arrangement) require 48 hours notice to cancel and a $100 No Show fee.
Our regular store hours are from 10:00 a.m. to 6:00 p.m., Monday through Friday, or appointments can be called in for other times, such as the weekend, by special arrangement. For our theatrical clients, who are often in desperate need of our help on late nights and weekends, please feel free to call us any time. When we're not in the shop, the phone forwards to our cell. If no one answers, leave a voice message—we're constantly checking it, and as soon as we hear of the emergency, we'll come to the rescue.
An appointment can take from 10 minutes to an hour, depending on how long you want to shop. After being fit for the correct bra size, it's up to you how long you'd like to look for products. Either way, we book you for an hour.
We carry most better department store brands, most designer brands, several imported specialty brands, lots of lesser-known, full-busted styles, and, of course, the famed Bra*Tenders store brand. Basically, we pretty much carry everything except the Victoria's Secret brand and La Perla.
Our prices are comparable to department stores - and we are told that our prices are less than most boutiques and famous national lingerie brands and chains. Bridal Bustiers: FROM $59 - $159, most are under $140. Regular Bras: a good bra costs between $35 and $75. Fuller Cup Bras (F and larger) start at $59 and go up from there.
No, we do not custom-make bras, we custom-fit bras. The majority of women are walking around wearing the wrong bra size. At Bra*Tenders, we use our special fitting technique (tape measure formulas do not work) to make all of our customers look beautiful in their new bras. Our fitters have been trained by co-owner of Bra*Tenders, Lori Kaplan, who has 30 years of professional fitting experience, as well as having been educated by the professionals at Rigby and Peller, corsetieres to the Crown of England.
Women shopping for their wedding undergarments almost always walk out of the shop with their bridal purchases the same day they come for their fitting. Bra*Tenders stocks a substantial inventory of most items, so there's a 95 percent chance all shoppers will walk out the door with their entire purchases the same day they enter the store. However, sometimes placing special orders becomes necessary. For all special orders, especially those that must cross international borders, the wait time is usually from four days to four weeks.
Every international parcel is held in customs for a rigorous check before being released, which may cause delays in the receipt of your merchandise. Please rest assured that we perform regular follow-ups with our vendors, but some things are simply beyond our control! We appreciate your understanding and patience in advance.
Lori suggests owning about 10 bras: At least four basic, everyday bras (two in nude and two in black); a demi-cup bra or plunge bra for those sexy shirts that are meant to show cleavage; two strapless bras (one in black and one in nude); a racer-back bra for shirts cut closer to the neck, either in one or two colors; and at least one sports bra (two if you lead an active lifestyle).
Depending on how you care for them, most bras last six months to a year. You shouldn't wear the same bra two days in a row—for every day of wear, you should give your bra a day of rest. Your body fluids interact with the fibers in the bra and break down the suppleness of the elastic. This happens more so in the summer, when your body is more prone to sweating. Sweat eats the fibers a bra, so you may want to invest in a few extra products during those hot months.
Ideally you should hand wash them, especially molded cup bras. Use a detergent created for fine lingerie, like Forever New, or baby soap. Gently squeeze the suds into your bra and rinse in cool water. Washing your bras in a machine is perfectly acceptable as well if you shield them in a lingerie bag. Fasten the clasps of your bras, place them in the delicate bag, and turn the machine on "gentle"—this will protect underwires and elastic during the rinse and spin cycles. Lastly, never put your bras in the dryer. Heat destroys elastic.