This is how a bra should NOT fit:
Most women don't realize that there's a correct way to put on a bra—and we want you to use our help so you look the best you possibly can in our products (unlike the women shown above!). You know your bra doesn't fit properly if the back rides up (the underband should sit around your ribcage, not between your shoulder blades), your breasts fall forward, and/or you're bouncing all over town.
This is how a bra SHOULD fit:
First, put your shoulders through the straps and bend over at the waist while letting your breasts fall gently into the cups. Make sure your breasts are evenly distributed. Secure the underband clasps so the bra fits snugly, but not too tightly. Then, level the back of the bra so it's slightly lower than the front by adjusting the straps and pulling the underband down. (Straps actually only account for 20 percent of bust uplift—the cup and underband do all the rest. So, by tightening the straps to try and create a better lift, you're only in for a world of shoulder and back pain). Each breast should rest completely within the cup of the bra, and your nipples should be at the center of the cup, right underneath the seam. Finally, make sure the bra moves with you and doesn't rub against your chest. If it does, tighten the underband.
- Cup too small, straps fall low. Cups should start behind the breast tissue. Natalie is wearing a 38C bra in this photo.
- Her cups should run smoothly along the side of the breast. The center of her bra should lie flat against her breast bone in the center between her breasts—not sagging below.
- Back rides up because the band size is too big.
- No support or shape, cups gap. Laura's bra is 36C.
- Back rides up, breasts sag, wrong size offers no shape.
- Breasts are lifted and contained. Natalie's new size is 34F.
- Full coverage on the sides and wires are aligned with her armpit.
- Band should be across the back, not between the shoulders.
- Her breasts are lifted and completely contained within the cups. Center of the bra flat against her breast bone. Laura's new size is 32E.
- Her whole attitude changed when the bra fit her perfectly.