Good Bra/Bad Bra: How a Bra Should Fit

This is how a bra should NOT fit:

cups too small
Bad
ill-fitting bra
Bad
back riding up
Bad
bra without support
Bad
back riding up
Bad

Most women don't realize that there's a correct way to put on a bra—and we want you to use our help so you look the best you possibly can in our products (unlike the women shown above!). You know your bra doesn't fit properly if the back rides up (the underband should sit around your ribcage, not between your shoulder blades), your breasts fall forward, and/or you're bouncing all over town.

This is how a bra SHOULD fit:

lifts and supports the breasts
Good
perfect fit!
Good
proper fit on the back
Good
now that's an Uplifting Experience
Good
perfect fit!
Good

First, put your shoulders through the straps and bend over at the waist while letting your breasts fall gently into the cups. Make sure your breasts are evenly distributed. Secure the underband clasps so the bra fits snugly, but not too tightly. Then, level the back of the bra so it's slightly lower than the front by adjusting the straps and pulling the underband down. (Straps actually only account for 20 percent of bust uplift—the cup and underband do all the rest. So, by tightening the straps to try and create a better lift, you're only in for a world of shoulder and back pain). Each breast should rest completely within the cup of the bra, and your nipples should be at the center of the cup, right underneath the seam. Finally, make sure the bra moves with you and doesn't rub against your chest. If it does, tighten the underband.

cups too small
Cup too small, straps fall low. Cups should start behind the breast tissue. Natalie is wearing a 38C bra in this photo.