Forever New Granular, the original and same first blend made since 1975, is made with premium quality ingredients, formulated to gently clean, brighten and promote longer life for all fine washables. With a natural base of multiple sodas and citrus, our special formulations are highly effective and unique to extend the life of garments. Forever New Granular products contain no bleach, optical brighteners, lanolin or petroleum products. This concentrated blend gently lifts stains and soils while rinsing completely free from the fabric leaving no soap residues to damage thread fibers. Forever New Granular preserves fiber-flex and elasticity, allowing all fine garments to look new longer.