Lori Kaplan, also known as The Fairy Bra Mother, is the founder of BraTenders NYC, a bra fitting, uplifting specialty boutique in New York City.
Lori and Bra Tenders have been outfitting Broadway theatrical, film and television productions with undergarments and skin layers since 1999.
She is recognized as an expert on undergarments. Lori has been featured on the Today Show, CBS News, Tim Gunn’s Guide to Style, in Women’s Health, the New York Times, New York Magazine, and Bravo’s Get A Room with Carson Kressley and Thom Filicia, to name a few.
Her experience and expertise are sought after by an international clientele, and Lori is now training the Next Gen BraTenders; Alex and Jasmine.
Lori is a cat mom to Ms. Kitty & Jack the Black Cat. When not tending bra, Lori likes to read, play the New York Times Spelling Bee, daily mini crossword, an occasional game of Wordle, and watch certain content creators on Tik Tok. And Writing, most of all, is her passion.
Lori’s memoir, My Life Behind Bras is nearing its completion. It’s a beneath-behind-the scenes peek at the process of looking good, on and off stage, and Lori’s intimate work providing solutions to costume designers and wardrobe crews for the entertainment industry, and all manner of performing arts and artists for more than 45 years. It’s history through a lens of lingerie.