Blessed with an inexplicable gift for determining a woman’s cup and band size by eye, co-owner Lori Kaplan has been fitting men, women, and even entire Broadway casts since 1980, along the way helping such household names as Kim Cattrall, Lucy Liu, and Denzel Washington.
— NY Magazine
PRESS

Boobs around the world can finally keep up with the Kardashians.

Bra Tenders: You Don’t See Their Products, and That’s the Idea
NCA Executive Director Ed Avis recently spoke with Lori Kaplan, owner of Bra Tenders, a new NCA Vendor Member that carries a proprietary line of undergarments that are highly valued by New York theater performers. This is an edited version of their conversation.

The perfect fit for your bridal look often starts with the right undergarments. Here are some suggestions for finding them based on dress styles.

Share blog posts, products, or promotions with your customers. Use this text to describe products, share details on availability and style, or as a space to display recent reviews or FAQs.
Read More
Read More

I actually found the Zoom fitting even more personal, since I did my own measuring while Lori watched and corrected with her perfectionist eye. For Lori and her clientele, it has been a win/win experience and a great retail rescue story.
Read More
Read More

23 of the best bras for every type of boob and occasion, according to cool women and professional bra fitters.
Read More
Read More

Join Erin as she ventures into understanding what happens to you after pregnancy and how it affects your body.
Watch Video
Watch Video

It’s about time you got fitted by a bra pro at a lingerie shop or better department store.
Read More
Read More

From “Mean Girls” to “Hadestown,” how do Broadway high-kickers get drawers that hide everything but the music?
Read More
Read More

So… I’ve been wearing the wrong bra size for 18 years of my life. Why didn’t anyone tell me about the fairy bra mothers from Bra Tenders?
Watch Video
Watch Video



After some frantic Googling, I found Bra Tenders, a veritable oasis for the ungainly-breasted.
Read More
Read More

Lori Kaplan, co-founder and owner of New York City-based lingerie shop Bra Tenders, knows firsthand just how confused women are about their bras, how to care for them, and how to find ones that actually fit properly.
Read More
Read More


How it all started. It was just something I found I was good at. I could look at somebody and tell what size bra they wore.
Read More
Read More

Bra Tenders has been a staple in Hells Kitchen for years, providing an ‘uplifting experience’ to all their customers with lounge wear, costumes, undergarments and accessories.
Read More
Read More





Powered by AZEXO Shopify page builder