Bra Tenders has been supporting, sculpting, smoothing and shaping the heavenly bodies on Broadway stages for over three decades.

Our five-star, award-winning personal service helps women find foundation garments that fit and flatter, and uplift the body and soul. It’s our sincere vow to help you find the undergarments you need to look and feel your best—whether you’re performing in a brand new show, getting married, doing a headstand in yoga, or simply walking down the street. On the theatrical end, we help costume and wardrobe designers bring their vision to life. Our job is to make their lives easier – whether navigating strict wardrobe budgets or working within tight timelines. Bra*Tenders knows what women need and want. Our mission is to empower women to look and feel beautiful and confident, and to love, accept and embrace their unique beauty.  

Our Location

We're located in The Film Center Building at:
630 Ninth Avenue (at W. 44th Street)
Suite 601
New York, NY 10036

Phone: 212.957.7000
Email: support@bratenders.com

Meet Your Fairy Bra Mothers

Lori Kaplan,
Founder

Born with an altruistic personality, and innate desire to make the world a better place, Lori has been uplifting womankind, one Bra at a time, for over 40 years.

Lori has an MS degree in Organizational Behavior, and a Ph.D. in underwear. Bra Tenders is go-to for all manner of skintimate apparel for the entertainment and performing arts industry.

“My mission is to empower women to embrace their bodies and love themselves, and accept the muffin tops and belly bulges as parts of a beautiful and unique whole.”

Dawn Orlando,
Managing Director

"My introduction to Bra Tenders happened by chance when I met the owner/Warrior Women Lori Kaplan. After listening to her speak for 10 minutes I knew I had to check out her company. I arrived as a client and was treated to friendly knowledgeable service. I had many questions. All were answered with logical intelligent answers. No "ole wives tales".

I have a special relationship with undergarments. Going from 360lbs to 150lbs over 10 years is an underwear journey. BT provided solutions for my unique issues."

Dawn leads the operational team at Bra Tenders. She is a highly skilled serial entrepreneur with a proven track record as an innovative and client-focused leader. Her responsibilities include operations, business development, and concierge-level customer service. 

Through her extensive resume of experience, she has consistently expanded client satisfaction and services across every aspect of the operation"

Vera,
Fit Specialist

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