Blessed with an inexplicable gift for determining a woman’s cup and band size by eye, co-owner Lori Kaplan has been fitting men, women, and even entire Broadway casts since 1980, along the way helping such household names as Kim Cattrall, Lucy Liu, and Denzel Washington.

— NY Magazine

PRESS

The Costume Industry Coalition (CIC) is honored to have the support of one of the theatre industry’s greatest champions: Secretary Hillary Rodham Clinton!
  
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I actually found the Zoom fitting even more personal, since I did my own measuring while Lori watched and corrected with her perfectionist eye. For Lori and her clientele, it has been a win/win experience and a great retail rescue story.

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23 of the best bras for every type of boob and occasion, according to cool women and professional bra fitters.

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Join Erin as she ventures into understanding what happens to you after pregnancy and how it affects your body.
 
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It’s about time you got fitted by a bra pro at a lingerie shop or better department store.
 
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From “Mean Girls” to “Hadestown,” how do Broadway high-kickers get drawers that hide everything but the music?
 
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Broadway’s ‘Bra Tender’ Has a Secret to Shaping Success
 
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So… I’ve been wearing the wrong bra size for 18 years of my life. Why didn’t anyone tell me about the fairy bra mothers from Bra Tenders?
 
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Watch Lori on Bravo TV as BraTenders gets made-over on Get A Room With Carson and Thom!
 
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BraTenders teaches first-time bra shoppers about how to find the perfect bra.
 
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After some frantic Googling, I found Bra Tenders, a veritable oasis for the ungainly-breasted.
 
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Lori Kaplan, co-founder and owner of New York City-based lingerie shop Bra Tenders, knows firsthand just how confused women are about their bras, how to care for them, and how to find ones that actually fit properly.
 
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Thanks to their experience with the costume designers for Broadway shows, films, and TV, Bra*Tenders knows all about looking good.
 
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Lori Kaplan, who owns the intimate-apparel store Bra Tenders in New York City and has fitted celebrities like Brooke Shields and Uma Thurman, shares a few of her tricks for finding the perfect brassiere.
 
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Unfortunately, a lot of women are still living in the dark, says Lori Kaplan, director of Bra*Tenders lingerie store in New York City. 
 
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“She supports many of the performers on Broadway, literally!”
 
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How it all started. It was just something I found I was good at. I could look at somebody and tell what size bra they wore.
 
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Bra Tenders has been a staple in Hells Kitchen for years, providing an ‘uplifting experience’ to all their customers with lounge wear, costumes, undergarments and accessories.
 
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BraTenders featured on Bravo TV 
 
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Watch as one customer has a life changing Uplifting Experience. 
 
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Are you wearing the right Bra? Tiffani goes through a proper bra fitting.
 
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Ehow style presents backless Bra Solutions for small to average size busts.
 
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Ehow style presents the basics to adhesive Bra Instructions.
 
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Lori From Bra*Tenders Is A Lady In The Know (Especially When It Comes To Brassieres).
 
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BraTenders featured as a A NY Magazine Critic’s Pick
 
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