Blessed with an inexplicable gift for determining a woman’s cup and band size by eye, co-owner Lori Kaplan has been fitting men, women, and even entire Broadway casts since 1980, along the way helping such household names as Kim Cattrall, Lucy Liu, and Denzel Washington.

— NY Magazine

PRESS

Bra Tenders: You Don’t See Their Products, and That’s the Idea

NCA Executive Director Ed Avis recently spoke with Lori Kaplan, owner of Bra Tenders, a new NCA Vendor Member that carries a proprietary line of undergarments that are highly valued by New York theater performers. This is an edited version of their conversation.
The perfect fit for your bridal look often starts with the right undergarments. Here are some suggestions for finding them based on dress styles.
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I actually found the Zoom fitting even more personal, since I did my own measuring while Lori watched and corrected with her perfectionist eye. For Lori and her clientele, it has been a win/win experience and a great retail rescue story.

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23 of the best bras for every type of boob and occasion, according to cool women and professional bra fitters.

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Join Erin as she ventures into understanding what happens to you after pregnancy and how it affects your body.
 
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It’s about time you got fitted by a bra pro at a lingerie shop or better department store.
 
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From “Mean Girls” to “Hadestown,” how do Broadway high-kickers get drawers that hide everything but the music?
 
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Broadway’s ‘Bra Tender’ Has a Secret to Shaping Success
 
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So… I’ve been wearing the wrong bra size for 18 years of my life. Why didn’t anyone tell me about the fairy bra mothers from Bra Tenders?
 
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Watch Lori on Bravo TV as BraTenders gets made-over on Get A Room With Carson and Thom!
 
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BraTenders teaches first-time bra shoppers about how to find the perfect bra.
 
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After some frantic Googling, I found Bra Tenders, a veritable oasis for the ungainly-breasted.
 
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Lori Kaplan, co-founder and owner of New York City-based lingerie shop Bra Tenders, knows firsthand just how confused women are about their bras, how to care for them, and how to find ones that actually fit properly.
 
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Thanks to their experience with the costume designers for Broadway shows, films, and TV, Bra*Tenders knows all about looking good.
 
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Unfortunately, a lot of women are still living in the dark, says Lori Kaplan, director of Bra*Tenders lingerie store in New York City. 
 
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“She supports many of the performers on Broadway, literally!”
 
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How it all started. It was just something I found I was good at. I could look at somebody and tell what size bra they wore.
 
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Bra Tenders has been a staple in Hells Kitchen for years, providing an ‘uplifting experience’ to all their customers with lounge wear, costumes, undergarments and accessories.
 
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BraTenders featured on Bravo TV 
 
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Watch as one customer has a life changing Uplifting Experience. 
 
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Are you wearing the right Bra? Tiffani goes through a proper bra fitting.
 
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Ehow style presents backless Bra Solutions for small to average size busts.
 
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Ehow style presents the basics to adhesive Bra Instructions.
 
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Lori From Bra*Tenders Is A Lady In The Know (Especially When It Comes To Brassieres).
 
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