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Blessed with an inexplicable gift for determining a woman’s cup and band size by eye, co-owner Lori Kaplan has been fitting men, women, and even entire Broadway casts since 1980, along the way helping such household names as Kim Cattrall, Lucy Liu, and Denzel Washington.
My First Bra | Seventeen
BraTenders teaches first-time bra shoppers about how to find the perfect bra.
The Bra Ladies of New York
After some frantic Googling, I found
Bra Tenders, a veritable oasis for the ungainly-breasted.
A NY Magazine Critic’s Pick
But for customers of Bra*Tenders, those days are long gone. Blessed with an inexplicable gift for determining a woman’s cup and band size by eye, co-owner Lori Kaplan has been fitting men, women…
How to Find a Bra That Actually Fits You Properly
Lori Kaplan, co-founder and owner of New York City-based lingerie shop Bra Tenders, knows firsthand just how confused women are about their bras, how to care for them, and how to find ones that actually fit properly.
The 5 Best Bra Fitters In NYC
Thanks to their experience with the costume designers for Broadway shows, films, and TV, Bra*Tenders knows all about looking good.
How to Buy a Bra That Actually Fits
Lori Kaplan, who owns the intimate-apparel store Bra Tenders in New York City and has fitted celebrities like Brooke Shields and Uma Thurman, shares a few of her tricks for finding the perfect brassiere.
7 Signs You Need to Try Another Bra Size
Unfortunately, a lot of women are still living in the dark, says Lori Kaplan, director of Bra*Tenders lingerie store in New York City.
JJ Ramberg tweets about Bra Tenders
“She supports many of the performers on Broadway, literally!”
How it all started. It was just something I found I was good at. I could look at somebody and tell what size bra they wore.
NYC’s Best Lingerie Boutiques For Valentine’s Day Gifts
Bra Tenders has been a staple in Hells Kitchen for years, providing an ‘uplifting experience’ to all their customers with lounge wear, costumes, undergarments and accessories.
Tim Gunn’s Guide To Style
BraTenders featured on Bravo TV.
NY Stories: Bra Tenders
Meet Lori Kaplan, the genius behind the bra store, Bra Tenders, that dresses Broadway and beyond.
FASHION THE FUTURE: THE GLOBAL BRA-VOLUTION
Watch as one customer has a life changing Uplifting Experience.
Tiffani R. Moore
Are you wearing the right Bra? Tiffani goes through a proper bra fitting.
BACKLESS BRA SOLUTIONS
Ehow style presents backless Bra Solutions for small to average size busts.
No Holds Barred: The Bra Whisperer
Discussing an up close and personal fitting experience.
Adhesive Bra Instructions : Bra Basics
Ehow style presents the basics to adhesive Bra Instructions.
Lori From Bra*Tenders Is A Lady In The Know (Especially When It Comes To Brassieres).
Thank you for choosing BraTenders. We are proud to announce the upcoming launch of our online shopping experience, coming this September to our website.
In the meantime, please take the opportunity to
Book An Appointment and visit our shop in person.
You can also call us at
1-212-957-7000 to place an order.
We look forward to hearing from you!
The Bra Tenders shop will be closed from 7/18-7/22 and will re-open Monday 7/23. Thanks for your understanding!
This page is in progress! Check back soon!
To make an appointment call us at
Looking forward to hearing from you!