Blessed with an inexplicable gift for determining a woman’s cup and band size by eye, co-owner Lori Kaplan has been fitting men, women, and even entire Broadway casts since 1980, along the way helping such household names as Kim Cattrall, Lucy Liu, and Denzel Washington.

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What’s the Best Bra?

23 of the best bras for every type of boob and occasion, according to cool women and professional bra fitters.

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How To Find The Right Bra After Pregnancy

Join Erin as she ventures into understanding what happens to you after pregnancy and how it affects your body.

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The Best On-Trend Fashion Advice for Women Over 50

It’s about time you got fitted by a bra pro at a lingerie shop or better department store.

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Lori Kaplan’s Bra Tenders fits Broadway from AA to 44K

From “Mean Girls” to “Hadestown,” how do Broadway high-kickers get drawers that hide everything but the music?

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“Fairy Bra Mother”

Broadway’s ‘Bra Tender’ Has a Secret to Shaping Success

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OMG, I’ve Been Wearing The Wrong Bra!!

So… I’ve been wearing the wrong bra size for 18 years of my life. Why didn’t anyone tell me about the fairy bra mothers from Bra Tenders?

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Get A Room With Carson and Thom

Watch Lori on Bravo TV as BraTenders gets made-over on Get A Room With Carson and Thom!

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My First Bra | Seventeen

BraTenders teaches first-time bra shoppers about how to find the perfect bra.

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The Bra Ladies of New York

After some frantic Googling, I found Bra Tenders, a veritable oasis for the ungainly-breasted.

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How to Find a Bra That Actually Fits You Properly

Lori Kaplan, co-founder and owner of New York City-based lingerie shop Bra Tenders, knows firsthand just how confused women are about their bras, how to care for them, and how to find ones that actually fit properly.

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The 5 Best Bra Fitters In NYC

Thanks to their experience with the costume designers for Broadway shows, films, and TV, Bra*Tenders knows all about looking good.

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How to Buy a Bra That Actually Fits

Lori Kaplan, who owns the intimate-apparel store Bra Tenders in New York City and has fitted celebrities like Brooke Shields and Uma Thurman, shares a few of her tricks for finding the perfect brassiere.

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7 Signs You Need to Try Another Bra Size

Unfortunately, a lot of women are still living in the dark, says Lori Kaplan, director of Bra*Tenders lingerie store in New York City.

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JJ Ramberg tweets about Bra Tenders

“She supports many of the performers on Broadway, literally!”

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BRA TENDERS

How it all started. It was just something I found I was good at. I could look at somebody and tell what size bra they wore.

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NYC’s Best Lingerie Boutiques For Valentine’s Day Gifts

Bra Tenders has been a staple in Hells Kitchen for years, providing an ‘uplifting experience’ to all their customers with lounge wear, costumes, undergarments and accessories.

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TIM GUNN’S GUIDE TO STYLE

BraTenders featured on Bravo TV.

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FASHION THE FUTURE: THE GLOBAL BRA-VOLUTION

Watch as one customer has a life changing Uplifting Experience.

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Tiffani R. Moore

Are you wearing the right Bra? Tiffani goes through a proper bra fitting.

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BACKLESS BRA SOLUTIONS

Ehow style presents backless Bra Solutions for small to average size busts.

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No Holds Barred: The Bra Whisperer

Discussing an up close and personal fitting experience.

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Adhesive Bra Instructions : Bra Basics

Ehow style presents the basics to adhesive Bra Instructions.

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Booby Trap

Lori From Bra*Tenders Is A Lady In The Know (Especially When It Comes To Brassieres).

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Critics’ Pick: BraTenders

BraTenders featured as a A NY Magazine Critic’s Pick

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