Blessed with an inexplicable gift for determining a woman’s cup and band size by eye, co-owner Lori Kaplan has been fitting men, women, and even entire Broadway casts since 1980, along the way helping such household names as Kim Cattrall, Lucy Liu, and Denzel Washington.

- NY Magazine

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Can Kim Kardashian’s ‘Ultimate’ Skims bra bring back the pushup? Experts divided on boost or bust

Boobs around the world can finally keep up with the Kardashians.

Bra Tenders: You Don’t See Their Products, and That’s the Idea

NCA Executive Director Ed Avis recently spoke with Lori Kaplan, owner of Bra Tenders, a new NCA Vendor Member that carries a proprietary line of undergarments that are highly valued by New York theater performers. This is an edited version of their conversation.

What to Wear Under Your Wedding Dress

The perfect fit for your bridal look often starts with the right undergarments. Here are some suggestions for finding them based on dress styles.

Your Fairy Bra Mother!

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No Holds Barred: Luxe to the Max!

I actually found the Zoom fitting even more personal, since I did my own measuring while Lori watched and corrected with her perfectionist eye. For Lori and her clientele, it has been a win/win experience and a great retail rescue story.

What's the Best Bra?

23 of the best bras for every type of boob and occasion, according to cool women and professional bra fitters.

How to Find the Right Bra After Pregnancy

Join Erin as she ventures into understanding what happens to you after pregnancy and how it affects your body.

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The Best On-Trend Fashion Advice for Women Over 50

It’s about time you got fitted by a bra pro at a lingerie shop or better department store.

Lori Kaplan's Bra Tenders Fits Broadway from AA to 44K

From “Mean Girls” to “Hadestown,” how do Broadway high-kickers get drawers that hide everything but the music?

"Fairy Bra Mother"

Broadway’s ‘Bra Tender’ Has a Secret to Shaping Success

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OMG, I've Been Wearing the Wrong Bra!!

So… I’ve been wearing the wrong bra size for 18 years of my life. Why didn’t anyone tell me about the fairy bra mothers from Bra Tenders?

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Get a Room with Carson and Thom

Watch Lori on Bravo TV as BraTenders gets made-over on Get A Room With Carson and Thom!

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My First Bra — Seventeen

BraTenders teaches first-time bra shoppers about how to find the perfect bra.

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The Bra Ladies of New York

After some frantic Googling, I found Bra Tenders, a veritable oasis for the ungainly-breasted.

https://www.thecut.com/2017/11/best-bra-fitters-new-york-finding-perfect-bra-size.html

Lori Kaplan, co-founder and owner of New York City-based lingerie shop Bra Tenders, knows firsthand just how confused women are about their bras, how to care for them, and how to find ones that actually fit properly.

The 5 Best Bra Fitters in NYC

Thanks to their experience with the costume designers for Broadway shows, films, and TV, Bra*Tenders knows all about looking good.

7 Signs You Need to Try Another Bra Size

Unfortunately, a lot of women are still living in the dark, says Lori Kaplan, director of Bra*Tenders lingerie store in New York City.

JJ Ramberg Tweets About Bra Tenders

“She supports many of the performers on Broadway, literally!”

Bra Tenders

How it all started. It was just something I found I was good at. I could look at somebody and tell what size bra they wore.

NYC's Best Lingerie Boutiques for Valentine's Day Gifts

Bra Tenders has been a staple in Hells Kitchen for years, providing an ‘uplifting experience’ to all their customers with lounge wear, costumes, undergarments and accessories.